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Make Connections

One of the best ways to learn about a career field, industry, or career path is to find out what it is like from others who have been there. You can gain valuable inside information from talking to someone in your field of interest, which includes learning about the day-to-day responsibilities of a position, getting insights into industry trends, or learning about required training or education for career success. This approach to information gathering lets you make connections with people who are in the position to help you find a place of your own in that field. "Making a connection" (otherwise known as networking) is an essential step in the transition from student to professional. Especially when the job market seems tough, who you know can make all the difference to your job search.

The more informed you are about a field, the more you can target your efforts to gain contacts. Research Your Options in the career or educational fields of interest to you. You may want to consider attending a career center workshop or speaking with a Career Center counselor about how to present yourself professionally through networking skills, professional etiquette, and a well developed resume. A counselor can also make suggestions of people to talk to regarding your career or educational pursuits.

Networking and Informational Interviewing

Networking means talking to your personal and professional contacts about your career situation and asking for advice or referrals to other contacts who might be able to help you. Consulting with professionals to learn more about their career fields is a particular form of networking called informational interviewing.

  • @cal Career Network - The @cal Career Network helps you connect with Cal alumni who are in your career fields of interest, whether you are exploring career options or looking for advice about your job search. The network is a database of Cal alumni who have volunteered to share their career experiences with students and other alumni through informational interviews so you can gather occupational or industry information before finalizing your career goals.
Real World
A sophomore who is the process of exploring career options saw a middle-aged man on campus who appeared to be lost. The man turned to the student and ask for directions to a campus building. The student offered to walk him to his destination. During their walk, the student found out that the man worked in marketing for a major corporation. The man told the student about marketing and offered him his card. When the student did a Google search on his new contact, he discovered that this executive is considered a marketing "genius" and is a legend in marketing. The student now has a great new networking contact!
Reality Check
19.5% of the seniors surveyed in the class of 2003 reported that they obtained their employment through personal connections or networking. This method was more effective than direct contact with employers, having previously worked for the employer or on-campus recruiting.

Connecting at Career Center Events

Career Center events are a good way to get learn about industries, organizations, or job titles that appeal to you. The professionals that participate in these events want to give you information and have an interest in you as a Cal student.

  • Search the calendar for events in fields that are of interest to you.
  • CareerMail announcements are also a great way to stay informed of potential opportunities to make contact with people in fields of interest to you.
  • Career Fairs - Review tips to make the most of a career fair.

Connecting Through Direct Experience

Internships, externships, and volunteer work provide a great opportunity to gain exposure to a career field and meet people with similar interests or paid positions in that field. Many of these short-term experiences can potentially lead to permanent positions after graduation. Check out the Career Center and campus resources available that will help you Get Experience and gain networking contacts.

Take Action: Making Use of Your Connections

The following are some career related questions you might want to ask the people you meet in order to gain more information. While they are appropriate to ask directly in an informational interview, they can also be modified to ask at career fairs, graduate school fairs, or during your internship or externship. Your thoughtfulness, enthusiasm, and genuine interest will make a positive impression on the people with whom you speak.

Sample questions about a particular job title:
What do you do as a __________?
How did you begin your career?
What is a typical day like for you?
How does your job affect your general lifestyle?
How does your position fit within the organization/industry/career field?
What are the rewards/challenges/frustrations of your work?
What are the major qualifications for success in this particular occupation?

Questions about career fields or industries:
What entry-level jobs are available in this field?
What other career areas do you feel are related to your work?
What career paths are generally available?
What is the profile of the person most recently hired at my level?
What are some of the current issues and trends in the field?

Questions targeting your next steps or job search:
Can you recommend trade journals, magazines, or professional associations that would be helpful for my professional development?
What steps would you recommend that I take to prepare to enter this field?
What are the most effective strategies for seeking a position in this field?
Can you suggest anyone else I could speak with?

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This page last updated 9/20/2006 (dz)