Using LinkedIn to Develop Your Career

LinkedIn logoWith over 350 million users across the globe, LinkedIn is the go-to resource for professional networking. Use LinkedIn to:

The First Step: A LinkedIn Profile

You'll need your own LinkedIn profile to build your personal LinkedIn network and gain visibility with employers and contacts. Create your profile using the LinkedIn Profile Checklist (pdf) and tip sheets.

Experienced LinkedIn user?

Consider these tips:

  • First impressions count! Be sure your photo is a professional-looking sunglasses or party photos.
  • To "brand" yourself, create a compelling headline for your profile that refers to a unique personal strength or skill.
  • Include recommendations from your supervisors, instructors, and colleagues on your profile. This will impress potential employers.
  • Use professional courtesy when messaging new contacts. Use a concise 5-point email to make your connection and interview request. Be sure to ask them if there is something you can do for them in return.
  • Be sure to include a few people with large LinkedIn networks among your connections – you’ll have access to a larger pool of people for networking.
  • Create status updates to share personal career news and items of career interest.
  • Join several groups in your career field and contribute to discussions of interest to you; you’ll build rapport with other professionals.
  • Get feedback on your profile from others.

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