What does a position in advertising have to do with Integrative Biology, Practice of Art and Sports Management?

Some people have multiple academic interests - ultimately, it is the ability to transfer skills into a new context that serves them well in their careers. In a brief interview, Cal alum Tamara Tripp (BA, Integrative Biology and Practice of Art) lets us know about her current career in advertising.

Career Center (CC): What is your current position?

Tamara Tripp (TT): Senior Account Executive for Carol H. Williams Advertising.

CC: What are your main job responsibilities?

TT: Managing two accounts including production of TV, radio, outdoor and print ads as well as budget management. I work directly with the clients to assist them in planning their marketing and advertising.

CC: What experiences/training were important in getting you to where you are in your career?

TT: My master's degree in Sports Management has been very helpful even though it's not in this field. I was able to do projects where the learning was applicable. My previous career in sports management transferred well into advertising. Business is business - so my understanding of budgets and finance, planning organization all applied to this field.

CC: What do you like about your work?

TT: It's always busy and never boring. I am challenged almost every day to solve problems, think outside of the box and come up with new ideas.

CC: What are some drawbacks?

TT: You work a lot of hours and travel a good amount.

CC: Do you have any tips regarding what Cal undergraduates can do to prepare for a career in the field?

TT: Take marketing classes. Intern in any business field. Just be involved in business outside of the classroom.